Search Engine Marketing
Rank higher in search results and boost your ROI.
SEM That Gets Your Audience’s Attention
Search Engine Marketing is the process of purchasing ads in search engines to appear for users based on their search queries and search behavior. At Today’s Business, we work closely with you to ensure that we understand your business, what your business goals are, and what challenges you’re currently facing to set up your SEM campaign.
We carefully craft an SEM strategy to maximize your ROI based on our direct communication, industry knowledge, and in-depth competitor and keyword research and analysis. As your campaign continues, we will continually refine your strategies based on new data sets, new ad technology, and any new user behavior. Once your campaign launches, our team will continually refine each page to increase conversion rate and lower cost-per-click.
Our SEM Services
By working with Today’s Business, you’ll receive a better return on investment and greater transparency. We care more about how we can improve your company’s bottom line. With our professional search engine marketing services, your business can expect the following services:
Personalized Strategy
Before launching your campaign, we work closely with you to define your goals for the campaign and ensure that we understand your business and the current challenges your company is facing. Based on our direct communication with you, we will carefully craft a strategy to maximize your ROI.
Audience Targeting
We develop audience personas to establish your target audience. As part of this process, we will identify what your ideal user searches for, when they search, where they search, and why they search.
Keyword Research
We conduct keyword research to bid on the correct keywords that are relevant to your business, streamlining your keyword targeting and helping place your ad number one on search results.
Budget and Bid Strategies
We establish which keywords to bid on and create budget recommendations to match potential conversion volume and profit margins.
Build Campaigns
We create a campaign structure that supports your goals and ensures that keywords, ad messages, and ad groups are aligned with the business’s objectives.
Compelling Ad Creation
Our experts create compelling ads with smart headlines to help you promote your products and services effectively and maximize your click-through rates.
Custom Landing Pages
An excellent landing page can make or break a conversion. That’s why each page we create for our ad campaigns involves members from our creative, content, and web design teams. Once launched, we will continually refine each page to increase conversion rate and lower cost-per-click.
Conversion Tracking
Our conversion tracking allows you to see what keywords, ad groups, and campaigns are generating leads, sales, and interactions so that we can help you make informed decisions about how to spend your ad dollars.
Custom Reporting
We provide our clients with custom reports each month to highlight the campaign’s performance and offer a customizable dashboard that places all your important KPIs in the same place.
Routine Optimization
We perform routine optimization, A/B testing, and retesting everything from ad copy, landing pages, and keyword performance to testing your entire pay-per-click funnels.
Get Started with a FREE Consultation
Today’s Business can help with all your SEM digital marketing needs by having your business rank higher in search results, boosting your ROI, and more. Get Started with a free consultation!
Explore Your Digital Advertising Options
Businesses can see measurable and quality results quickly with our highly-targeted paid search ads. Here are the top paid online advertising strategies and ads we use on Google to get you started!
Call-Only Ads
Call-only ads allow you to promote phone calls on mobile devices, prompting a user to call your business directly. When a user clicks on the ad, it places a call to you directly from the search engine results page, and you can set it to run only during your operating business hours.
Dynamic Search Ads
Dynamic search ads automatically generate ad copy from content on your website. These automated ads use the content on your site to target your ads to users searching for a similar product or service. They save you a lot of time in setup and ensure you are using keywords you might have missed.
Image Ads
Image ads, also known as display ads, are static images or interactive graphics that are used best for brand awareness campaigns. They run on the Google Display Network, which means these ads can display on websites that partner with Google to provide ad space.
Local Search Ads
Local search ads allow businesses to be featured and stand out within Google Maps local search results. When a user is looking for a service near their location, they will see an advertisement that shows your office location, phone number, hours, and reviews if the service is relevant to your business.
Shopping Ads
Perfect for e-commerce businesses, shopping ads show your company’s items for sale with a product image, title, price, and a link to your store on Google Shopping, Images, and search partner websites. This information is pulled from your Google Merchant Center through the product feed that you supply.
Text Ads
Text ads correlate to keywords that are included in your campaign and have an ad extension that shows users your company’s promotions, seller rating, phone number, and more to create an incentive. They offer room for up to three headlines and two descriptions to promote your brand, message, and products.
SEM Case Studies and Success Stories
How to Increase Instagram Follower Growth by 5,553%
Ammerlander Cheese unleashed a holiday-themed campaign that not only captivated users but also encouraged sustained engagement. The team recognized the need for a unique …
Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%
Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …
Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch
Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …
How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing
Today’s Business works with BNE to assist new property lease-ups through social media marketing.
Using Influencer Marketing to Improve Retail Relationships
Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…
How Not Using “Near Me” Nearly Doubled “Near Me” Search Results
During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.
#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study
Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.
Celebrity Goat Influencer Marketing Campaign Case Study
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …
Increasing Web Leads by 737% for a Cabinets & Countertops Company
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …
Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift
Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …
Tripling the Conversion Rate of A Locations Page
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …
Taking over Digital Marketing during COVID: A Case Study
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …
Get Your Digital Marketing Solution
Put your website design, SEM, social media, SEO, and more into the hands of an agency that uses the latest techniques and tactics to stay ahead of the game and bring positive results, every single day. We want to hear about your business and help you take it to the next level. Reach out to us today to get the conversation started.
"*" indicates required fields
Let Us Improve Your Digital Marketing Campaign
The services listed below will help boost your digital marketing campaign along with our search engine marketing services.
View All Digital Marketing Services
Markets Served
Today’s Business provides marketing services to the following industries:
Check Out Our Recent Blogs
A Complete and Comprehensive Guide to Local SEO for the Healthcare Industry
What is Local SEO? If you’ve ever heard the term ‘SEO’ or ‘search engine optimization’ and thought to yourself, “I know what that is. It’s just organic search,” you’d be …
The 25 Best Denver Influencers
Looking for the best Denver influencers? We’ve built a list of the top 25!
The 16 Best Sports Writers of 2024
Trying to find the best sports writers? Check out our list of the 16 best sports writers of 2024.
The best marketing questions to ask when going through an orthopedic merger
What is an Orthopedic Merger? An orthopedic merger is simply a type of medical merger, which by definition is the absorption of one practice into another. The primary pra …
Improving Patient Acquisition: Digital Marketing Strategies for Growing Surgical Practices
The Challenge of Acquiring Surgery Patients for Your Practice Navigating the trenches of patient acquisition is a major challenge for most medical practices today, includ …
Affiliate Summit West (ASW) 2024 Recap
Didn’t make it to ASW 2024 but want the inside scoop? Check out our ASW 2024 recap!
The 11 Best Boston Influencers
Searching to find the best Boston influencers? We have created a list of all the best influencers in the Boston area across various categories!
The Top 3 Ways to Get New Customers to Your HVAC Business
How do you get more customers for your HVAC company? If you run an HVAC company, at some point you’re going to start thinking about marketing. You’re busy enough already, …