A Recipe for Success:

How Ammerlander Cheese Grew 2,000+ Social Media Followers in a Month

Get Started
25 Days of Cheesemas Ammerlander Giveaway

Overview

Discover the secret behind Ammerlander Cheese’s phenomenal success in growing its social media presence from 855 to 2,898 followers within a month. Partnering with Today’s Business, Ammerlander aimed to establish a robust brand presence in the United States, focusing on swiss, havarti, and butter kase cheeses. The team sought a fresh and engaging approach to build a compelling narrative for retail giants like Publix and Albertsons.

25 Days of Cheesemas Graphic
25 Days of Cheesemas Graphic
25 Days of Cheesemas Graphic
25 Days of Cheesemas Graphic

Goals

01

Grow social media followers

02

Increase engagement and reach

03

Learn more about the audience

25 Days of Cheesemas Giveaway Ammerlander

The Strategy

Ammerlander Cheese unleashed a holiday-themed campaign that not only captivated users but also encouraged sustained engagement. The team recognized the need for a unique approach beyond typical giveaways. The centerpiece was a grand prize of $2,500, but the catch was that participants had to return daily, liking and commenting on every post to qualify.

  • Influencer Recipes
    Collaborated with influencers to educate consumers on ways to use Ammerlanders products with creative recipes and detailed instructions.
  • Trivia Questions
    Learned from our audience by asking questions about

    • How they use the product usage
    • Where they typically shop
    • Where they want to see our product
  • Product Placement Polls
    Invited users to suggest locations for Ammerlander products in their local stores.

The Execution

Executing this multifaceted strategy required seamless coordination across social media, creative, paid media, and influencer teams. A detailed content calendar mapped out daily posts, featuring custom graphics and captivating captions. Eight carefully selected influencers were contracted, ensuring strategic alignment with the campaign. A well-allocated budget optimized spending for the best mix of prizes, influencer collaboration, and paid media, culminating in strategically boosted posts for maximum reach.

25 Days of Cheesemas Ammerlander Statistics

Results

+2,043

Follower growth Surged from 855 to 2,898, gaining an impressive 2,043 new followers.

285k

Influencer Impact garnered 285k impressions and 16k engagements from influencer posts.
25 Days of Cheesemas Stats Ammerlander

+10%

Total Media Accounts

$0.89

CPE

540,947

540,947

Takeaway

Ammerlander Cheese not only achieved its immediate goals but also laid the foundation for sustained brand loyalty and consumer engagement. This case study serves as a testament to the power of innovative strategies and coordinated execution in the realm of social media marketing.

Check Out More of Our Work

Ready to take the next step?

From startups to nationally recognized brands, we ensure all clients receive profitable results from our customized digital strategy. Let us help your company generate the results you are striving for.

Get Started