Influencer Marketing
Connecting you with the right social media influencers to create exposure, credibility, and sales.
![Influencer Marketing2](webp/influencer-marketing2.png.webp)
Award-Winning Influencer Marketing Agency
As a full-service agency, Today’s Business views influencer marketing as one potential piece of the digital marketing puzzle. Because we work in multiple digital channels, we review and identify each brands’ market and demographic to see what digital marketing strategy is best for your brand and budget. Based on your comprehensive branding session and your previous performance, we ensure every brand is truly understood, from its mission statement to its KPIs. We aren’t just looking for likes and follows. We look for a tangible brand lift in search and actual conversions generated.
Our Influencer Marketing Services
Today’s Business provides expert digital advertising solutions for you to get the best possible results out of the influencer content we are paying for. We’ve negotiated millions in athlete and influencer deals, and we know how to stretch the value of content usage rights. We can help you cultivate a strong creative strategy by staying on top of emerging trends, channels, and opportunities. Our team can maximize your budget and execute your campaigns quickly to meet your deadlines. We offer the following influencer marketing services and campaign timelines to help your company maximize its online presence.
Branding & Onboarding
We combine in-depth branding and onboarding with initial research to develop your target audience, identify your goals and KPIs, and formulate the foundation of the campaign’s creative strategy. Will the campaign be holiday-based? Discount based? This helps determine our approach. Our branding and onboarding meeting happens within two weeks with two in-person or virtual meetings.
Influencer Sourcing
With the foundation of the campaign established, we get to work. Campaign research continues in earnest and opportunities are cross-referenced across our data. Outreach follows with priority on time-sensitive opportunities and deals that will provide you with the highest ROI. We will find you influencers to start working on your brand within four weeks, keeping your brand and brand alignment in mind.
Campaign Management & Monitoring
TB takes care of all the gritty details to make your campaign run smoothly: negotiations, contracting, deliverables distribution, affiliate integration, campaign briefs, and advertising optimization. Our experience helps us bypass potential bumps in the road, meaning campaign delays don’t derail success. Within four weeks, we will have your campaign optimized and integrated for success.
Reporting & Optimization
Every campaign and client is unique. There’s no secret method that works across all brands and consumer bases. Using an experiential and data-driven approach, we continue to refine your campaign until the very end. Along the way, we’ll communicate with your team and be transparent about its progress. You will receive your first report two weeks after you start your campaign with us!
Get Started with Influencer Marketing!
![Influencer Marketing3](webp/influencer-marketing3.png.webp)
Featured Influencers
Jamil Demby
LA Rams O-Line
![JamilDemby JamilDemby](webp/jamildemby.png.webp)
John Shackelton
Villanova Men's Basketball Performance Coach
![JohnShackleton JohnShackleton](webp/johnshackleton.png.webp)
Milanie Tillbrook Megna
Fitness Model
![MelanieTillbrook MelanieTillbrook](webp/melanietillbrook.png.webp)
Bill O’Brien
National Lacrosse League
![BillOBrien BillOBrien](webp/billobrien.png.webp)
Chris Hogan
NFL > PLL
![ChrisHogan ChrisHogan](webp/chrishogan.png.webp)
Dee Murthy
Entrepreneur
![DeeMurthy DeeMurthy](webp/deemurthy.png.webp)
Alex Morgan
USWNT
![AlexMorgan](webp/alexmorgan.png.webp)
Marc Megna
Fitness Expert & Entrepreneur
![MarcMegna MarcMegna](webp/marcmegna.png.webp)
Influencer Marketing Case Studies and Success Stories
How to Increase Instagram Follower Growth by 5,553%
Ammerlander Cheese unleashed a holiday-themed campaign that not only captivated users but also encouraged sustained engagement. The team recognized the need for a unique …
Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%
Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …
Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch
Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …
How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing
Today’s Business works with BNE to assist new property lease-ups through social media marketing.
Using Influencer Marketing to Improve Retail Relationships
Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…
How Not Using “Near Me” Nearly Doubled “Near Me” Search Results
During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.
#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study
Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.
Celebrity Goat Influencer Marketing Campaign Case Study
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …
Increasing Web Leads by 737% for a Cabinets & Countertops Company
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …
Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift
Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …
Tripling the Conversion Rate of A Locations Page
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …
Taking over Digital Marketing during COVID: A Case Study
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …
We Get Deals Done
Expand your brand with influencer marketing from Today’s Business. Influencer marketing has become a powerful tool and investment for companies. With an influencer by your side, your business can create brand awareness and drive sales. Our services also include affiliate marketing to expand your company’s network further and allow maximum revenue for everyone involved. Contact us today to learn more about our influencer marketing strategies and services!
![Influencer Marketing](webp/influencer-marketing.png.webp)
Get Your Digital Marketing Solution
Put your website design, SEM, social media, SEO, and more into the hands of an agency that uses the latest techniques and tactics to stay ahead of the game and bring positive results, every single day. We want to hear about your business and help you take it to the next level. Reach out to us today to get the conversation started.
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