What is Local SEO?

If you’ve ever heard the term ‘SEO’ or ‘search engine optimization’ and thought to yourself, “I know what that is. It’s just organic search,” you’d be on the right track. SEO is the practice of optimizing a website and external listings (more on ‘external listings later) so that they are easier to find by a search engine, such as Google or Bing, and in turn, easier to find for users. Local SEO takes some additional factors into account and focuses more on ‘local’ users instead of people located in other states or countries.

But in order to get to local SEO, let’s think about SEO overall first. What is it, really? How does it work, and how is it different from all of the other marketing acronyms out there, like SEM, PPC, and things like Email Marketing? If you run a medical practice, such as an orthopedic clinic, dentist office, urgent care, or other medical facility that relies on patients from your local community finding your practice online, being able to book appointments with ease, and discover you over competing practices, then look no further. SEO is for you, and dollar for dollar, pound for pound, it’s the most cost-effective way to ensure the longevity and authenticity of your practice. We’ll throw out the mechanics for a minute of what SEO is on the technical side and consider what really matters – how can you flourish through marketing, find the right patients, and grow your practice over time? We say the answer is a combination of good healthcare practices and great SEO! Two things that go hand-in-hand.

If you build it – they will come. We’ve heard that before, but that may not always be true. If you started a new medical clinic in a small town with a severe need for quality healthcare, it’s true, that people will certainly come to your practice without much additional effort on your part. But for many providers, larger and more populated areas are more common sites for establishing a practice. This sometimes means that you may have several other clinics or providers in the same area with existing patients that you naturally want to attract to your practice. This is where SEO can help.

While we do not discourage running ads, especially if you want to aggressively attract walk-ins or new appointments, ads are short-lived; in other words, they only last as long as you run them, and if someone did not click on your ad and then convert on it, i.e. fill out a form or make a phone call, or book an appointment, they might not ever hear about you or remember you exist ever again. 

SEO on the other hand is free; besides the opportunity cost, i.e. labor and cost of expertise, you do not have to pay a search engine to recommend your website to potential patients. Once you correctly ‘optimize’ the correct places on your website and set up your business for local search, the build it and they will come starts to happen naturally.

Traditional SEO versus Local SEO

Now that we have discussed SEO as a whole, let’s dive into the local aspect of it. Local SEO is a subset of more traditional SEO. Sometimes called standard SEO, national SEO, or just ‘SEO’, we follow the same overarching practices for search engine optimization, but we make a special effort to go after people in a specific area. This is called ‘geotargeting’, and it is effective for local businesses and healthcare facilities. 

For example, if you owned a restaurant in New Jersey, you wouldn’t need to attract hungry people in Ohio. If you offered online consulting services that someone from any state could use, it would then make more sense to go after anyone who lived in the United States or Canada. 

Many people do not realize that Google has an additional algorithm just for what it thinks are ‘local searches’. This means that it is smart enough to notice searches such as ‘doctor near me’, ‘best orthopedic surgeon texas’, or ‘pt that takes BCBS’. In the same way that a person might type ‘bars open now’ and get a list of bars in their area, that same logic will be used to serve them the doctors and providers nearest them with a corresponding and relevant search. Google is able to establish the intent of a search as well as the locality, and this is why optimizing for local searches, both on your website and in other appropriate places, will start to drive the type of traffic that would naturally seek out your business.

SEO versus Paid Search (or PPC)

It’s hard to have a conversation about SEO without discussing paid advertising, also lumped together with SEM, or referred to as PPC (pay-per-click). That’s because if you or your practice are newer to digital advertising, or even just starting out, it might seem like there is no difference between paying for an ad and paying Google/search engines to list your website in their search results. 

Fortunately, that’s not exactly how the process works. Earlier we mentioned that ads can have a place in your overall marketing strategy, but they often bear not just the cost of labor and monitoring, but an additional fee paid to Google or Facebook, depending on which ad platform(s) you use. This additional cost is ‘per click’, so that for every one person that clicks your ad, you might pay $1 or $2.23 or $5.19 – whatever the cost is for that click. This can add up over time, so you would normally plan to set aside that money, be it $500 or $5,000 for the sole purpose of keeping your ads running.

SEO has no such expense. There is only the cost of labor, paid to an experienced marketing professional who thoroughly understands SEO. Usually, unless you have a very large and extensive health organization, such as a hospital network, it may not be in your best interest to hire an exclusive person dedicated to SEO, as the commitment on time per month may be as low as 10 hours, though it can vary by how many locations and providers you have, and how much initial work might need to be done on your website. Most importantly, the effects of SEO are long-lasting and compounding. Despite what you may hear, ads do not convey permanent and lasting visibility to your business. A successful ad campaign can be great at generating brand awareness for your medical practice, but in the healthcare industry, you wouldn’t usually run ads without SEO. You can, however, dedicate your spending to search engine optimization, with a heavy focus on local SEO all without the need for ads, and in fact, many organizations may choose this latter option for long stretches, only spending on ads during a campaign or certain time of the year.

Importance of Local SEO for Healthcare

Local SEO is more important for healthcare than ever. While there are sometimes minor differences across industries when it comes to local SEO, it is important to understand what impact local SEO can have on your clinic or practice, and why it should be considered one of your most important investments from an operations standpoint.

Google’s Map Pack and Business Profile

If you’ve ever searched for a local business, be it a restaurant, a used book store, or your nearest eye doctor, you might have noticed a card that comes up in your browser.

This is a Google Business Profile, formally called ‘Google My Business or GMB’, and if you have a brick-and-mortar business, or offer local services, having your own profile is crucial. Patients may not even go to your website, or the website of any competitor. They may instead just do a local search and call whatever pops up closest to them in the listings. With this in mind, you no longer have a leg up on the competition by simply filling out a profile to its fullest; you merely will have met basic requirements for staying visible to potential patients and customers.

Additionally, an optimized business profile allows you to be part of Google’s Map pack as well. Just take a look at what happened when I searched for ‘dog walker Hawaii’:

Keep in mind, while there are other search engines besides Google, and especially other ‘directory listings’, like Yelp, filling out your Google Business Profile first and foremost can help other directories and search engines eventually capture the correct information about your business, and Google’s profile is considered the main source of truth when it comes to what we call directory listings. You’ll just want to be sure that your Business Profile information is – above all else – accurate, and that it uses the same exact name as your practice. 

For example, if you have an Orthopedic Urgent Care called ‘Anytime OrthoCare’, you would not call it “Anytime Ortho Care’ or “Anytime Ortho’ on your Google Business Profile. Those are technically not the same name! And you’ll want to use the same street information too, so that 123 Main St. should show as exactly that on both your website location page and/or footer, and your GBP.

Finally, let’s go over some of the unique elements of a business profile that pertain to healthcare.

Clinic Profiles

If you have a practice, it would be listed as a medical clinic, walk-in, physical therapy, and so forth. For each location that you have, you would need a profile. This might seem a little tricky, but remember that the point of a business profile relates back to its locality, so it revolves around Google Maps. ‘Anytime OrthoCare’ from the example above could have a location in Playa Vista, but also one in Beverly Hills. That would mean it would need to have a separate profile for both locations, with each location giving its unique address and operating hours. 

Your clinic profile should also be sure to include any category that encapsulates its services. A physical therapy office might also offer medical massage, or have acupuncture, so that should be included, with physical therapy clinic being flagged as the primary category. Categories serve as keywords and help determine which results show up for local search, so optimizing your location’s categories is an important step.

Provider Profiles

Unlike a restaurant, which may feature an esteemed chef, the healthcare industry has a unique option in ‘provider profiles’. This means that even a James Beard award-winning chef wouldn’t normally have his own business profile, but your healthcare providers will each have their own, dedicated GBP. This allows even more visibility for your practice, as some patients may only know they ‘see Dr. Smith on Maple Street’, versus the name of the practice itself. This holds especially true if a certain doctor works out of a hospital, which can make it harder for patients to locate their physician.

Appointment Links

Because some patients may be looking for you specifically to either call and make an appointment, or book quickly online, they may type in your exact business clinic or provider name. From there, it can be a hassle for such patients to then have to go to your website and fill out a form for an appointment. In their mind, it’s one extra click! 

This is why many healthcare providers allow a patient to click directly on an appointment link that can be generated through a third-party booking platform, such as Zocdoc, or add custom services with an image, description, and easy access booking.

Facility Hours and Information

Google Business Profiles also allow an organization to clearly show hours of operation, special holiday closures, and give quick information at a glance, such as accepted insurance. This is especially helpful for healthcare providers as it can cut down on phone time for the office and make it easier for established or incoming patients to double-check times or insurances before booking that appointment.

Photos and Reviews

While every GBP hosts photos and reviews, this is a unique opportunity for smaller clinics or practices to stand out and showcase, visually, what may be inviting about their clinic over a large hospital chain. Maybe it’s the location, easy parking, or quick walk to the front door that will sell some patients. Your profile gives you a chance to tell that story. Meanwhile, having a handful of positive reviews can sway a person who is looking for a personable doctor, who spends extra time with patients, and makes them feel comfortable. Hearing it from others makes a world of difference.

Why Reviews Matter

Above, we just mentioned that reviews matter. It’s obvious that if enough people say something positive about their experience, it can help you pull in potential patients. But reviews are important for a different reason too. They are a weighted factor in Google’s local algorithm, which means the more positive reviews you have, the more Google wants to show people your profile. 

Additionally, if reviewers mention some of your services more specifically, this can really show people that you really are who you say you are. For example, someone might be a little anxious about getting lip fillers for the first time, even if you go into detail on your website about the safety of the product or the expertise of the provider. But when you have several reviews combined with such service pages, it helps establish your credibility in the eyes of search engines and patients.

Other Citations

Even though we just talked about Google Business Profiles as the ultimate listing directory, it doesn’t mean other listings won’t be important. Medical directory listings are important for healthcare providers and are just another piece of the puzzle. It is cost-effective and in your best interest to monitor all of your main directory listings, manage a list of local keywords, and watch out for changes or needed actions.

Your Website and On-Page SEO

What should be on a healthcare website for optimal SEO? Along with the technical and on-page factors that affect your website, you’re going to need core staples. These include:

Location Pages

If you have one location, then your website can reflect that by showcasing your address and most likely including additional service areas, and making generous mention about the locality of where you practice. This is not just for readers, but to help search engines out too.

For each location you have, you will want a unique location page. That means that if you have five different offices, you would want at least one location page for each. In some cases, if one of your locations has something like a separate urgent care, you may even need an extra page dedicated to that, too!

 And of course, every location page that you will have will need schema markup. A skilled SEO will be able to not just create a well-organized, keyword-rich location page, but include the correct healthcare schema as well. This is a type of ‘code’ that search engines can ‘crawl’ (or read, in an an organized and structured language), so that there is no ambiguity about your location.

Condition Pages

Condition pages are important to include on your website for several reasons, namely, you want to provide an opportunity to explain a medical condition that you treat from an ethical perspective. Reading a condition page on a site helps establish trust between you and your patient, which also happens to be one of the factors that contribute to how well a website ranks according to Google. 

There are a number of SEO factors that come into play regarding condition pages on healthcare sites. Your goal will never be to compete against a medical compendium such as WebMD or the AAOS site. Instead, you can site those resources, and make patients aware of what the most modern research has to say on the matter, and link your services and conditions pages back to each other for an even greater optimization boost!

NAP Information

As covered in the Google My Business section, your name, address, and phone number are important to include on your site. This information should match listing directories, making it easier for patients to fin you and avoid any confusion with a different business.

Local Backlinks

Links are one of the most important factors for ranking. What are links? Essentially, they are nods back to your website. Also known as hyperlinks, it’s when another website mentions a page of your website and makes a clickable hyperlink leading back to any page on your website. While ‘links’ are important traditionally for SEO, local links are judged a little differently than the more traditional, standard version of SEO. Because of this, getting local businesses to mention your practice, linking back to your website, becomes extremely valuable. 

For example, if you are a doctor who also coaches a little league baseball team, or donates money to a local animal shelter, then you can get a little help back! Have their website link back to your main location page or even your biography, and it can help boost your local SEO. And while traditional ‘backlinking’ that you may hear about in standard SEO is still valuable, getting local links is often easier and remains important to search engines like Google.

Which Healthcare Industries Should Focus On Local SEO

There are very few websites that should not incorporate SEO. A brochure site for architects, for example, might be more of a portfolio than anything. And if you are a company that sells online dog treats to anywhere in the US, it wouldn’t make sense to optimize locally. However, the healthcare is local, and there aren’t any kinds of practices that wouldn’t benefit from it. This includes:

Should You Work with an SEO Agency?

SEO, including local search engine optimization, can be time-consuming and complicated. Not only is there abundant misinformation out there, but a number of marketing companies claim to do SEO without being highly specialized or experienced in the industry. Not only that but optimizing a medical practice has a unique set of challenges that come with trial and error. 

It is recommended to work with an agency only after they have been vetted and can produce results to back up their claims.

Local SEO for your Healthcare System with Today’s Business

At Today’s Business, we grow medical practices. We are highly specialized in marketing for the medical industry both in local SEO, advertising, and data analytics. We provide regular reporting, both executive summaries and deep, monthly analysis, goal-setting, and education so that our clients can learn and understand the process as they grow their practice. If you’re ready to learn more about how you can grow your surgery center or other similar medical practice, feel free to reach out via our contact form and help us get to know you today.

The post A Complete and Comprehensive Guide to Local SEO for the Healthcare Industry appeared first on Today's Business.

Renowned for its crisp mountain air, Denver boasts a thriving arts scene, world-class museums, and endless culinary delights. Whether you’re an outdoor enthusiast looking to hit the ski slopes in the nearby Rockies, or a culture connoisseur exploring the city’s diverse neighborhoods and vibrant lifestyle, The Mile High City has something to inspire all who visit. Let these leading influencers be your guide to discovering the hidden gems and must-see attractions that make Denver a destination like no other!

Today’s Business has been delivering top-notch influencer marketing solutions to clients of all shapes and sizes for over a decade. As a full-service agency, we offer a wide array of specialized services, including influencer marketing in the fashion, food, and health/wellness industries. Leveraging our expertise in this field, we’ve curated a selection of Denver’s top 25 influencers. Explore our list below!

Best Food Influencers in Denver

Yesenia Chinchilla (@denverfoodscene)

Food enthusiast Yesenia serves as your ultimate guide to dining in the Mile High City, offering her 590K followers a curated selection of must-try dishes and dining experiences. Whether you’re craving comfort food classics or seeking out the latest culinary trends, she has you covered with her expert recommendations and insider tips.

Bailey Chefsquire (@coloradochefsquire)

From gourmet restaurants to craft cocktail spots, follow Bailey on Instagram and let her lead you on a flavor-packed adventure across Colorado!

Khalil and Raina (@kravingdenver)

Born, raised, and living in Denver, Khalil & Raina give their followers an insider’s perspective on the city’s dining scene, sharing their favorite date night spots and must-try eateries. With a keen eye for culinary excellence, they spotlight the city’s diverse flavors and dining hotspots, ensuring every craving is satisfied!

Nick (@milehighfooddude)

Join the culinary journey of Mile High Food Dude, an adventurous food enthusiast exploring Denver’s gastronomic wonders one bite at a time. He provides thoughtful reviews to help steer you toward your next unforgettable meal. Follow along for flavorful discoveries and dining ideas!

Bridger (@just.treat.yo.self)

Bridger leads his followers through Denver’s culinary landscape and various leisurely pursuits. From delectable culinary discoveries to rejuvenating activities, his feed serves as your guide to uncovering the flavors and experiences that make Denver truly extraordinary.

Best Family Influencers in Denver

Michung (@wu.nder_days)

Dive into the dynamic world of soccer mom life with Michung as she balances the exhilaration of game days with the joys of family life in Denver. Whether you’re seeking urban adventures or outdoor escapades, her Instagram offers a glimpse into the diverse experiences that await in this vibrant and family-friendly city!

Danielle Grant (@thewxwoman)

Step into the behind-the-scenes world of Denver’s beloved meteorologist, Danielle Grant! Documenting candid family, friends, and motherhood moments with for 21K followers, she showcases the genuine warmth and connection she shares with her family and community. 

DeAnn & Alyssa Williams (@dna_williams)

Follow DeAnn and Alyssa on Instagram as they share the ups and downs, laughter and tears, and the overwhelming love that comes with expecting another baby!

Danielle Greco (@according.to.d.blog)

Blogger, mom, and storyteller extraordinaire! Danielle Greco has a deep passion for sharing her motherhood journey, providing invaluable insights into parenting, lifestyle, and more, captivating her 10.3K followers with every post. 

Erica Jennings (@ericatjennings)

Explore the world through the lens of Erica Jennings, a dedicated Denver mom with a love for travel and family. Check out her page to see everything from heartwarming family outings to captivating travel experiences within and beyond Colorado. 

Best Fashion Influencers in Denver

Brianna Swint (@briknopf)

Seeking fashion inspiration with a touch of sophistication? Brianna Swint, a Denver fashion creator, is your girl. With her aesthetic feed showcasing chic and fashionable everyday wear, she inspires her 87.4K followers to embrace simplicity without sacrificing style! 

Vanessa Symone (@vanessa.symone)

Immerse yourself in a realm of refined fashion and exquisite taste with Vanessa Symone’s Instagram. Through her curated collection of stylish ensembles and fashion-forward looks, she gives her followers endless inspiration for elevated dressing. 

Veronica (@thedenveritgirl)

Veronica, known as The Denver It Girl, is taking Instagram by storm with her luxurious style and elegant lifestyle content. Visit her page for local hidden gems and her stunning OOTD’s!

Lily Rose (@withlovelilyrose)

Enter the world of feminine refinement with Lily Rose! A Denver-based style blogger who curates elegant ensembles that inspire the romantics at heart. With a wardrobe filled with feminine pieces and a hint of Southern flair, Lily Rose’s 93K followers are transported to a realm of timeless sophistication and coastal charm.

Luke Gottlieb (@victorofvalencia)

Explore the world of high fashion through the lens of Luke Gottlieb, Denver-based photographer. With his discerning eye and worldwide travels, he captures the essence of elegance and style in every frame. For a glimpse into his personal life, visit his personal page @victorofgalapago! 

Best Wellness Influencers in Denver

Juli Bauer Roth (@paleomg)

Embark on a journey to a healthier, happier you with Juli Bauer Roth. Known for her meal ideas, fitness routines, and lifestyle tips, she empowers her 375K followers to embrace a nourishing lifestyle that fuels both body and soul!

Tara Crosley (@tcrosleyfit)

Get ready to join Tara’s supportive community of fitness enthusiasts! As a dedicated trainer and health coach in Denver, she motivates her followers to achieve their fitness goals one workout at a time. 

Katie (@kbfitusa)

Get ready to level up your fitness game with Katie, a 4th-degree black belt, on her Instagram! Explore the dynamic world of kettlebell training and functional fitness through Katie’s expert guidance and workouts. Join her community and elevate your strength and endurance! 

Kait Welch (@modhippiehabits)

From the vibrant city of Denver, Kait shares insights into holistic health, gardening tips, and eco-friendly adventures. Her colorful feed inspires her 234K followers to join her in living a mindful and sustainable lifestyle!

Pam Campbell (@pam_campbell_coach)

Looking for fitness motivation and inspiration? Look no further than Denver fitness coach, Pam Campbell. Using empowering messages, coaching strategies, and meal strategies, she’s guaranteed to help improve your daily mindset! Unleash your full potential now!

Best Blogger Influencers in Denver

Amanda Bittner (@theamandabittner)

Based in Denver, Bittner’s feed serves as a visual narrative of exploration and adventure. Stay updated on the latest discoveries and insider tips by subscribing to her newsletter for weekly recommendations on local activities!

Rayna King (@raynakingdenver)

Experience Denver like a local with Rayna’s Instagram as your guide! From the eclectic dining scene to picturesque parks, and vibrant cultural events, Rayna shares her favorite spots and activities around the city. Join her 35K followers to explore Denver through her lens.

Chloe (@workfromdenver) 

Curious about the work from home life in Denver for a woman in tech? Follow along with Chloe as she finds the best coffee shops for remote work, gives insights into the Denver lifestyle, and navigates the virtual workspace! 

(@1000thingstodoindenver)

Voted the city’s top Instagram, @1000thingstodoindenver uncovers Denver’s best! Their visually captivating feed focuses on food, drink, fashion, fitness, music, art, and outdoor pursuits. Follow along for endless ideas for unforgettable experiences in the Mile High City!

(@denverwestworld)

Keep up with Denver’s beat through @denverwestword, your go-to for daily online updates and weekly print editions, always at no cost! Dive into their content for breaking news, captivating features, and comprehensive arts and culture coverage. Join us in exploring Denver’s diverse and dynamic scene!

Looking for Influencer Marketing Services?

Building the right influencer partnerships is easier said than done. It takes a lot of time to identify influencers, research whether they’re a fit for your brand, reach out, strategize on post-ideation, negotiate a deal, and coordinate everything. If you need an expert influencer marketing team who can do this at scale contact Today’s Business today to chat with our influencer marketing experts!

The post The 25 Best Denver Influencers appeared first on Today's Business.

Best New York Sports Writers

Michael Vivalo, Editor and Writer for Elite Sports NY

Known as “the Jimmy Fallon of Sports” and based in New York, Michael Vivalo has done it all: writing, producing, and hosting at Elite Sports NY, covering the current sports news in the New York area. With 10 years of experience in the industry and conversations with well-known NYC athletes and hosts like Derek Jeter, Saquon Barkley, and even Jimmy Fallon himself, his love for sports– and the New York Giants– keeps us wanting more. His features in Heavy, Elite Sports NY, and on The Zone Report are always entertaining and insightful, making New York sports that much greater.

To keep up with Michael Vivalo and his work, join his community on X (formerly known as Twitter), as well as his Instagram and TikTok accounts for more of his fun-filled and exciting sports takes and related ventures.

Jack Curry, New York Yankees Sports Analyst at the YES Network

Winning an Emmy for being a part of the YES Yankees Coverage in 2011, Jack Curry has been a part of the New York Yankees reporting scene for over 30 years. Currently, Curry is a pre-and post-game analyst for the YES Network, reporting on predictions and outcomes of the game. Prior, his career in journalism began at The New York Times, originally working as the Yankees-centric reporter, then becoming the National Baseball Correspondent. As well as giving the latest Yankees news and opinions, he co-authored two New York Times bestsellers surrounding Yankees alums Derek Jeter and David Cone, respectively. His success and continuous dedication to the game make him one of our favorites in NY.

To keep up with Curry and his love for New York, follow him on X (formerly known as Twitter) as well as Instagram.

David Lennon, Baseball Columnist at Newsday

David Lennon is a Baseball Columnist at Newsday, highlighting and reporting on New York baseball coverage for the New York Mets and Yankees. With nearly 3,000 articles published across Newsday, The Tampa Bay Times, The Daily News, and Flipboard, Lennon provides intelligently crafted commentary and opinions, as well as updates regarding all news within the heart of New York’s baseball community. His columns keep every New Yorker to continue reading and wanting more, even if baseball is not your forte, thus landing him as one of the best.

To keep up with David Lennon and his work, follow him on X (formerly known as Twitter) for more of his sports commentary and insight.

Zach Braziller, General Assignments Sports Reporter for The New York Times

Zach Braziller is currently a writer for The New York Times as a General Assignments Sports Reporter, primarily covering college sports as the St. John’s University beat writer. His coverage also includes staple New York teams such as the Knicks, Jets, Giants, Mets, and Yankees. Born in Brooklyn and still remaining in New York, he’s a lover of New York sports and the month of March for basketball season, his writing highlights NY college triumphs and hardship, as well as thought provoking discussions on the Mets’ longevity or the Knicks having a blockbuster trade, taking the conversations by storm. His work continually emphasizes his skillfulness and love for the game, putting him on our list of best New York sportswriters.

To keep up with Zach and his work, follow him on X (formerly known as Twitter) and Instagram.

Best Boston Sports Writers

Dan Shaughnessy, Sports Columnist and Associate Editor at The Boston Globe

Born and raised in Massachusetts, Shaughnessy initially began his career working part-time at The Boston Globe, eventually returning and becoming a writer full-time and working on the sports column since 1989. Covering all things sports in Boston, from the Red Sox to the Celtics, Shaughnessy’s writing is a staple for locals to hear more about their favorite teams, coming straight from a born and raised fan himself. With his love for Boston’s sports, provides honesty and consistent cleverness from publishings seen in The New York Times, Sports Illustrated, Esquire, and more. With 13 books written, two honorary doctorate degrees, and a winner of the BBWAA Career Excellence Award for his contributions to baseball writing, Shaughnessy has paved the way for Boston sports writing and keeps us wanting more of his takes.

To keep up with and learn more about Dan, follow him on X (formerly known as Twitter) and read his latest published book, Wish It Lasted Forever: Life with Larry Bird Celtics.

Mike Reiss, ESPN NFL Nation Reporter for the New England Patriots

Since 1997, Mike Reiss has been the leading name in covering all things on the New England Patriots. Being a part of the ESPN family since 2009, Reiss is known for his ability to break new ground, where he first started his career writing for the Patriots’ official newspaper and helped launch ESPNBoston.com, giving Bostonians a catered experience in sports. As a New England native himself, his connection for the team runs deep, giving fans a voice and keeping them updated with contracts, deals, releases, and more to the football team. With over 6,000 articles published across CNN, ABC News, The Wall Street Journal, The Bleacher Report, and more, his passion and creating an individualized experience makes him a favorite.

To keep up with and learn more about Mike, follow him on X (formerly known as Twitter) and on Instagram.

Jen McCaffrey, Red Sox Beat Writer at The Athletic

As a staff writer for The Athletic since 2018, McCaffrey is an asset to the Boston sports scene and keeps fans in-the-know about all things related to the Red Sox. Asking the big questions surrounding spring training and Opening Day, sharing her thoughts on the moves made by the Sox, and providing updates on Boston’s favorite baseball team, her work is an important component in keeping fans connected to America’s pastime. With many articles published across various outlets such as the Chicago Tribune and The Business Journals, McCaffrey continuously keeps fans excited and invested in the game.

To keep up with and learn more about Jen, follow her on X (formerly known as Twitter) and her Red Sox takes on The Athletic.

---

Best Football Writers

Debbie Emery, Assoc. Director of NFL Communities at SB Nation & Vox Media, LLC.

Debbie Emery is a Los Angeles based journalist, currently working as an Associate Director of NFL Communities at SB Nation and Vox Media, LLC. With over 2,000 articles published across SB Nation, Business Insider, The Hollywood Reporter and more, covering various topics related to football news and reports, she is a well-known favorite at Today’s Business. Asking and answering football’s biggest questions, to diving into the Super Bowl, leads us to putting her on our list of best sports writers.

To keep up and learn more about Debbie, find her on X (formerly known as Twitter) and her blog to read more of her sports content and related work.

Nathan Cunningham, Head Writer for Fansided

Based in Utah, Nathan Cunningham is currently the Head Writer at Fansided, writing content from FOCO new releases to grabbing the latest sports apparel, lands him on our list of best writers. Over 1,000 articles written, Cunningham has an article geared towards all kinds of sports fans. Want to learn about the latest NCAA Nike collab or get your hands on new MLB merch? Look no further to his various work in Fansided, Blue Man Hoop, Hook ‘em Headlines, Saturday Blitz, and more.

To keep up and to learn more about Nathan, find him on X (formerly known as Twitter) and his articles over on Fansided.

Kilty Cleary, Head Writer at USA Today

Kilty Cleary, a Los Angeles-based and Buffalo-raised Head Writer at USA Today, writes about all things happening within sports. Cleary’s content helps avid sports fans find their favorite products for their favorite team, making sure Sunday Night Football is on your must-watch list, and giving you the hot takes. From his many publishings across FanNation, Sports Illustrated, and more, put him on our list of being the best. Being a sports fan himself and representing Bills Mafia, his content showcases the love for sports and provides gifts fans will love.

To keep up and learn more about Kilty, follow him on Instagram and read more of his work on The Zone Report.

---

Best Baseball Writers

Jeff Passan, American Baseball Columnist for ESPN

Based in Kansas City, Jeff Passan is a well known name around the baseball community and has been a part of the ESPN Baseball team since 2019. Writing over 6,000 articles, Passan is an important piece to all things baseball and provides hot takes, keeping readers invested and creating productive dialogue. With a New York Times Best Seller and being named 2021 National Sportswriter of the Year, as well as the 2022 Dan Jenkins Medal of Excellence in Sportswriting, his work goes beyond excellence, making him one of our best baseball writers. From features in The New York Times, ABC News, Sports Illustrated, and his alma-mater newspaper, The Daily Orange, Jeff makes baseball exciting and worthwhile.

To keep up and learn more about Jeff, join his 1.1M followers on X (formerly known as Twitter) and follow him on Instagram.

Christina Kahrl, Sports Editor of the San Francisco Chronicle

A co-founder, activist, and current Sports Editor of the San Francisco Chronicle, Christina Kahrl is a trailblazer in the writing space. Based in Chicago and having numerous articles published across ESPN, ABC News, Baseball Prospectus, and more, her perspectives and reportings as a woman in sports coverage are thought-provoking, insightful, and willing to ask the tough questions, making her one of our favorites and easily viewed as one of the best. Her many years of experience and work in the sports industry has put her in the Baseball Writers’ Association of America and has also been inducted into the Chicago Gay and Lesbian Hall of Fame, showcasing her success and highlighting her meaningful purpose within baseball and the sports realm.

To keep up and learn more about Christina, follow her on X (formerly known as Twitter) and her co-founded business, Baseball Prospectus.

Ken Rosenthal, Senior Baseball Writer for The Athletic

An Emmy award winning broadcaster and contributor to FOX Sports’ MLB broadcasts and Senior Baseball Writer for The Athletic, Ken Rosenthal leads the game in MLB reporting. Born and based in New York, and with over 3,000 articles published, Rosenthal knows the ins and outs of baseball, providing commentary in and on various media platforms, he has made himself a household name. If you are a baseball fan, his sportswriting tackles the hard hitting questions within the MLB and provides breakdowns of current events in the space, giving fans a chance to stay updated and connected with the game.

To keep up with and learn more about Ken, follow him on X (formerly known as Twitter) and join his 1.4M baseball community, and catch him commentating on FOX Sports during the MLB season.

---

Best Basketball Writers

Michael Wright, Senior Writer NBA Digital at Turner Broadcasting

Based in California and proud Texan, Wright is a Senior Writer for NBA Digital at Turner Broadcasting. Wright has covered various basketball teams: Spurs, Lakers, Bucks– You name it, Wright has written it. With various publishings in ESPN, ABC News, the Bleacher Report, and more, his pieces capture stand out moments, trades and what to know in terms of the game. His writing captures the highs and lows of fans’ favorite NBA teams and shares the love of the game, making him one of our top choices.

To keep up with and learn more about Michael, follow him on X (formerly known as Twitter).

Zach Harper, Staff Writer for The Athletic

Based in Los Angeles, California and currently a staff writer for The Athletic covering the NBA, Harper has been reporting and sharing basketball news since 2009. From hot takes to predictions, and his opinions as a radio host gives various aspects of Harper’s personality, skill, and humor when it comes to his knowledge and perspective on basketball. With over 5,000 articles published across CBS Sports, ESPN, Fansided, and more, his writing is a must-read for basketball fans. From player dominance to rookie standouts, Harper covers it all.

To keep up with and learn more about Zach, follow him on X (formerly known as Twitter) and listen to his podcast on SiriusXM and Mad Dog Sports Radio.

Ricky O’Donnell, Basketball Editor at SB Nation

Basketball Editor at SB Nation and co-host of Cash Considerations: A Chicago Bulls Pod, O’Donnell’s focus is on both NBA and NCAA basketball leagues, keeping fans up-to-date on their favorite professional and collegiate teams. From hot takes on the Chicago Bulls, Duke Blue Devils, to highlighting the upcoming and rising success of Caitlin Clark, there is much opportunity to stay informed and learn more about the state of basketball through O’Donnell. With nearly 5,000 articles published, O’Donnell helps shed light on various teams and gives insight to their best and worst moments, providing basketball fans a look into what teams are engaging in triumph and which need some help, thus making him one of our best basketball writers for this list. 

To keep up with and learn more about Ricky, follow him on X (formerly known as Twitter) and listen to his podcast Cash Considerations: A Chicago Bulls Pod wherever you get your podcasts.

Need Digital Marketing Services?

If you are a sports brand who is looking to build partnerships with writers, editors, and sports influencers give us a buzz, and let’s talk about how Today’s Business can help you grow your brand! Check out our marketing consultation form to get in touch with one of our marketing experts.

---

The post The 16 Best Sports Writers of 2024 appeared first on Today's Business.

What is an Orthopedic Merger?

An orthopedic merger is simply a type of medical merger, which by definition is the absorption of one practice into another. The primary practice, or the one that will acquire the existing clinic or location, generally will brand the acquisition with its own name, logo, and messaging. From a marketing standpoint, and really a patient-facing standpoint, the primary practice is just gaining a new location. Examples of (albeit large-scale) healthcare system merges include Advocate Aurora Health and Atrium Health or the acquisition of Geisinger Health by Kaiser Permanente.

To existing customers of the outgoing practice, there needs to be a clear transition to prevent confusion, and for local search and online visibility, it pays to follow some simple best practices in order to ensure search engines like Google and Bing, as well as maps, such as Google or Apple Maps, are clear about any name, address, or location changes. 

While the following steps can apply to most types of medical practices, here at today’s business we work with a number of Orthopedic, Physical Therapy, Sports Medicine, and surgery centers. These types of practices overlap, as do their services. We can use our background in working with orthopedic surgeons and providers to break down the steps you’ll need to follow as you transition your new location(s) into your practice.

What to do Before the Merger?

The most important thing you can do is give yourself enough time to correctly plan your merger. Sometimes, the larger your organization, the more work it can take as key pieces of information may take time to track down. A basic list of what you need generally includes:

Website login information for the incoming practice.

We’ll assume that either you or your brand or marketing agency will have access to your website, but we also want access to the incoming site of your acquisition. For example, if you are taking over a practice, and they have a WordPress website, we like to request login credentials. As these can sometimes take a while to hunt down, it’s best to try and get them as soon as possible.

Access to the ‘DNS’

Not to get overly technical, but if you simply ask a tech or IT person on their end for access to their DNS, this can be helpful when it comes time to do a redirect or switch hosting of the old site (which won’t shut down overnight.) Often, the person who has login credentials will also have this information as well.

Access to Google Business Profiles

Local search is important for both service-based businesses, like plumbers or restaurants, but surprisingly, for healthcare as well. As people will often search for ‘the best back surgeon +their location’ or ‘physical therapist near me’, organic search is just as important as a website. This is where Google Business Profiles come into play. Often, profiles come with a fair amount of reviews, exist for each location of practice, and exist for each doctor or nurse practitioner. It is important to access these profiles as it can be difficult to prove you own them later on down the road once the merger has already happened and time has passed. 

As a bonus, search engine specialists will be able to transition your profile just like they transition your website, updating the brand name, hours, and eventually photos, and even create GBP posts to help let people know what is going on with the profile. Other directories can start picking up on the changes as well, following Google’s lead, ensuring that everyone searching for either your new location (or the old practice) will run across the appropriate profile.

Access to Google Analytics, ‘Tag Manager’, Search Console, and social profiles

By now, it might seem like we are being a little invasive, asking for access to social media and other types of what might once have been private data. But in order to make realistic goals on how much online traffic to expect and have an understanding of which services pages to focus on first, we need to go to the source. This tends to be Google Analytics, as it should be connected to most websites. A bonus if Search Console is too. Meanwhile, Tag Manager is another Google tool that can help us learn about how the previous practice utilized tracking and let us continue to improve on those old metrics even after you obtain the prior brand.

For social media, our expert Social team at Today’s Business can work to coordinate an appropriate transition, sending signals on both sides that a new location is incoming, and on the flip side, the acquired practice will be undergoing some exciting changes!

Questions to ask the Incoming Practice

Before your medical brand acquires the new practice in full, there will be a negotiation period on what will become property of the new owner. Surprisingly, a few things in the digital realm may not be up for grabs. This can include:

• Media, such as videos and photos
• Blogs and website copy
• Slogans or taglines

It makes sense to discuss if the incoming brand will grant access to these, as even though you’ll be taking over the website, the photos may have old logos, or the providers in the videos may not be coming with the merge. 

Finally, you should find out about ads. Is the old practice running ads? If so, it might be worth it to discuss whether an ad account will need to be transitioned, when the ad campaign might be ending, and make sure your practice is not on the hook for any residual PPC fees.

What to do After a Merge?

After the merge happens, you will be in a transitional phase. While certain elements of this period may be fairly obvious to you, unless you are highly invested in digital marketing, it might be easy to miss the expected. You will have new pages on your primary practice site dedicated to the old locations. You may have taken on new providers, so those pages will now be showing on your site. You should be able to ‘Google’ the address of the old practice, or even search for it by name, and an updated profile should pop up. Additionally, if you visit the old website, we may have taken over the hosting of it and will leave it up for a period, setting up a redirect from pages on the old website to ones that are the best fit on the new website. 

With a trusted digital marketing team, you can expect online communications directed to your patients, like email marketing (if that is a powerful source of outreach for your practice or the previous one), or social media messaging, GBP posts, and website news or blogs. Often overlooked things, such as forms that may go to new personnel or offices, should be tested and confirmed, and any CRM merges, or new tracking, will happen during this period.

While there are quite a few anticipated steps that you can expect, it is important to go into a merger knowing that each practice is unique and has specific ways in how it operates. It may not always be a one-size-fits-all solution, and an experienced marketing and branding agency like Today’s Business recognizes that as we navigate through your transition together. (In fact, ‘together’ is our motto!) Keep in mind, we don’t walk away here. It’s only the beginning because next, it’s about growth, return on investment, and making informed decisions to take your practice to new heights.

Next Steps in Upcoming Months

You may already have a marketing or communications team in place. In some cases, they might exclusively handle managing SMS marketing, your reviews strategy, email marketing, or more traditional marketing. With the merger out of the way, Today’s Business will have learned about your brand, your goals, and what makes you unique from other practices. Now we can work to bring you hand-tailored reporting, identify gaps in what’s working (or what’s not), bring content to your site, optimize for organic search, partner with you to run ads when you’re ready for a campaign, and help you overtake competing practices. 

Are you Planning a Medical Merger?

If you’re planning an upcoming healthcare merger, the best place to start is with a consultation with a leading medical marketing company like Today’s Business. You can get started here today by using our easy consultation wizard, or reach out to us traditionally, at info@tbsmo.com

The post The best marketing questions to ask when going through an orthopedic merger appeared first on Today's Business.

The Challenge of Acquiring Surgery Patients for Your Practice

Navigating the trenches of patient acquisition is a major challenge for most medical practices today, including surgery centers. In the digital age, having a strong online presence is crucial. With so many options available, it’s tough for a practice to stand out above their competition. Patients often go online to find the ‘best physician’, and if your practice isn’t optimized for search engines or you’re not running ads, you might miss out on potential patients.

And while phone calls are still important, they now share the stage with online chats or messaging. How can you decide which method to use, and if using all of them, how do you know which method of acquisition is most effective?

Then, of course, you still have to worry about referrals and reviews. These are as valuable as gold, but they demand a great reputation and a stream of patients who are not only happy but willing to spread the word. With a population that is increasingly plugged into technology, you might have to rely more on reviews than simply word-of-mouth referrals. So, how in the world can you get more positive reviews for your practice?

Acquiring new patients is certainly a combination of having a practice in the right location at the right time, making it accessible, and having a strong online brand with a growing presence – one that overshadows your competition, makes it easy for patients to book appointments, and helps educate your demographic about what services your practice provides. 

At Today’s Business, we have a dedicated team for medical practices, such as orthopedics, clinics, and other types of specialized practitioners. With a history of building optimized websites that integrate with commonly-used CRMs in the medical field, SEO strategists that understand location-based businesses, and highly trained PPC experts, we can help you elevate your practice to the next level, and help you find patients, keep track of what works, and optimize your digital marketing money into true profit. And because we understand the implications of ethics and accessibility when it comes to working with healthcare systems, you’ll know you’re in the right hands when it comes to the integrity of your practice.

The Importance of SEO for Growing Surgical Practices

In the world of medical practice marketing, maintaining an attractive website that allows patients to access appointment forms, download paperwork, view insurance information, and pay bills online is commonplace. For a surgical practice, this same holds true, and the website is also often a good place to provide answers to commonly asked questions, introduce doctors, and cover specialty procedures. A website that is optimized for search can make it easier for patients to find your practice and feel assured that they are making the right decisions about using your center for their procedure. Combined with directory listings, such as Healthgrades and Google Business Profiles, ensuring your facility comes up first in local searches is the starting point to growing your practice. 

These are the fundamentals of SEO, or search engine optimization, which is unique for health systems and differs from lead generation websites, affiliate blogs, or e-commerce websites. SEO produces long-lasting results, increasing traffic to your website, calls for appointments, and ultimately, more patients coming in the front door.

Paid Advertising Channels in Medical Marketing

Running medical ads has some nuances from non-medical advertising. Ads, sometimes called PPC or simply paid advertising, are commonly run on Google and Facebook, with the following factors to consider:

-Regulatory Compliance: Medical ads must adhere to strict regulations from authorities like the FTC and FDA and ensure they are not misleading. Patient privacy must always be a priority. 

-Sensitive Content: The content in medical ads, including practices like surgery centers,  is often sensitive and requires careful language and imagery to avoid offending or alarming potential patients, a concern less prevalent in general advertising.

-Target Audience Specificity: Medical advertising targets specific audiences, such as individuals with certain medical conditions, resulting in more focused, careful targeting strategies.

– Insinuation: Medical ads are held to higher ethical standards, especially by search engines like Google. The ads must be truthful, non-deceptive, respectful, and non-manipulative, making no false or misleading claims.

Social Media and YouTube for Doctors and Providers

Email marketing, newsletters, and social media are additional ways for doctors to connect with patients. For surgery centers in particular, or specialized practices that intake surgical patients such as orthopedic clinics, utilizing social media can be a great opportunity to connect with potential patients.

Platforms like Facebook, YouTube, Twitter, Instagram, and TikTok can reach different demographics and help your practice educate patients, establish trust, instill a feeling of safety, and humanize an otherwise sterile process, like surgery or post-surgical procedures, like physical therapy. Regular interaction with your audience, the sharing of patient stories, and branded educational content will speak louder than your website in some cases, and supplement your SEO and paid efforts. 

At Today’s Business, we have an award-winning social media team that can help you not only craft your brand voice but be your authentic self. We can help you utilize the best platforms for outreach, manage a posting schedule, and leverage social media in ways that is simply not available via any other marketing outreach.

The Bottom Line

Ultimately, by employing the correct combination of digital marketing practices for your surgery center or clinic, you will naturally start gaining more patients, growing your brand, and organically start outranking your competitors. People can find your business easier, potentially leading to more reviews and calls to your practice, more referrals, and a lot less headache for you.

Today’s Business has helped grow countless medical practices, from single locations to nationwide, multi-location practices. We provide regular reporting, both executive summaries and deep, monthly analysis, goal-setting, and education so that our clients can learn and understand the process as they grow their practice. If you’re ready to learn more about how you can grow your surgery center or other similar medical practice, feel free to reach out via our contact form and help us get to know you today.

The post Improving Patient Acquisition: Digital Marketing Strategies for Growing Surgical Practices appeared first on Today's Business.

Affiliate Summit West was another great event for the Today’s Business team. We caught up with old friends, met some new ones, and, of course, had tons of productive conversations with publishers on how to promote our amazing brand partners. After a few days of recapping all the network meetings, publisher conversations, and seminars we compiled our affiliate team worked together to create a simple recap blog for anyone who wasn’t able to attend the event but wants to know what we learned. Enjoy!

What were the biggest takeaways from ASW 2024?

1. Long-term Partnerships with Mass Media Publications Create the Best Results

By committing to a long-term partnership with big publishers you are going to see many benefits. These types of partnerships make it easier to optimize content and get better data. With more data, we can monitor performance better and have the ability to request updates. Additionally, this type of commitment ensures our brands will be kept top of mind more frequently with writers at these publications.

2. Being the Agency of Record is Beneficial

We found that the best conversations we had with publishers were for brands where Today’s Business was the agency of record managing multiple marketing channels. This allows us to have more flexibility with conversations since we have more insight across the brand’s paid spend, social initiatives, and more. Having this knowledge allows us to get more creative and really find ways to tap into publishers in the way that works best for everyone

3. Holistic Partnerships are the Best Way to Capture an Audience

Partnerships that are holistic in nature are the key way to gain an audience’s attention. 

They allow a brand to leverage not only one aspect of the publisher’s channels, but also reach an audience on a mass scale via social media, on site, or even through ads simultaneously. In addition, it can allow specific targeting that may resonate with a larger spectrum of the audience so that they are more knowledgeable about the brand being promoted.

What were the best affiliate meetings Today’s Business had at ASW 2024?

New York Post

Today’s Business kicked off the conference by meeting with our friends at the NY Post over breakfast. We more new offerings from the NY Post, discussed optimizing existing partnerships, and showed off some of our new brand partners. Lots of great ideas were circulated and plenty of follow-ups to come!

UpSellit

On day 2 of the event the team met with our friend Josh from Upsellit. We learned about ways to utilize Upsellit for brands that aren’t offering coupon codes and developed plans to help increase on-site conversion for some of these brands.

TV Scientific 

This was one of the most interesting meetings we had. The team over at TV Scientific is shaking things up in the space offering CTV ads through a CPA payment structure. It’s almost unheard of to get these types of placements while also working on a performance model. The team is very excited to present this new partner to our brands and see how they perform.

Sweatcoin

The team met with Sweatcoin at ASe in 2023 and we executed a few campaigns right after that were pretty successful. We discussed planning out campaigns in advance for 2024 and also working with them on giveaway campaigns to collect email leads and social followers for our advertisers.

ID.Me

While we’ve worked with ID.Me in the past the team learned a lot about their new offerings and how their marketplace expands beyond just first responders and military shoppers. We’re excited to launch our brands on the platform and plan out cashback increases around key shopping moments for our brands.

BeFrugal

We hadn’t met with BeFrugal in quite some time so it was great to reconnect with them and learn more about their audience. We learned that they are more cashback and loyalty than a discount site and believe there are plenty of opportunities to connect with their audience to drive new customers for our brands.

FlipGive

Today’s Business is very familiar with the FlipGive product as we managed their SEO and paid media initiatives for quite some time. It was great to reconnect with the team and talk about their growth plans and some ways for us to further promote the brands we have on their platform and possibly add on some of our new brands.

What were the best seminars at ASW 2024?

How to solve every problem with coupon sites except one

Speaker: Brook Schaaf (FMTC)

As an affiliate agency or brand, a key aspect of every program is working with coupon sites to ensure that they are providing incremental value. Our biggest issues with coupon sites have always been inconsistent or undesired content, coupon leakage, and that the consumer “would have bought the product” regardless. The main takeaway for us was that the coupon strategy we have internally developed is consistent with strategy that industry leading brands and agencies have dealt with these partners in the past. We have found that in order to minimize undesired content and coupon leakage, it is essential to work with coupon sites and have them in the program. This allows us to have autonomy and leverage to make sure both of the previously mentioned issues are not happening. Working with coupon partners allows us to optimize with them to not only create good content, but also minimize coupons that we do not want the public utilizing. In terms of the “customer was going to buy the product anyway” mentality, we have found the best way around this is to provide “Buy more, save more” coupons, similar to “Buy x, Save x,” in order to increase Average Order Value and provide an incremental increase to our brands revenue.

About The Author:

Joe Sanfilippo has been in the affiliate marketing industry for over 7 years. He has managed affiliate and influencer marketing campaigns for some of the biggest brands in men’s fashion, food, supplements, sports, and more. Joe’s efforts have helped Today’s Business win Gold at the US Partnership Awards and he was also selected as a Top 30 US Partnership Marketing Changemaker by Hello Partner.

The post Affiliate Summit West (ASW) 2024 Recap appeared first on Today's Business.

The streets are bursting with captivating history, magnificent scenery, and vibrant nightlife. The people emanate creativity, ambition, and purpose. Boston is filled with a unique culture, making it a fantastic destination with endless experiences waiting for you! These 11 influencers are the perfect virtual tour guides to help you navigate the ins and outs of this remarkable city and lifestyle! 

For the past decade, Today’s Business has been providing digital marketing services to a variety of clients and industries. Being a full-service digital marketing company, we offer an assortment of specialized services, including influencer marketing. With our knowledge in this field, we’ve compiled a list of Boston’s top influencers. Check them out below!

#1 Tiffany Lopinsky (@bostonfoodies)

Bostonian Tiffany Lopinsky is feasting her way through life one bite at a time. But don’t worry, her phone always eats first! Sharing aesthetic and artfully staged photos of her food and dining experiences, her page will leave your mouth watering. Lopinsky’s restaurant recommendations are ones you can trust! 

#2  Jean Wang (@jeanwang)

Blogger, fashionista, and mom of 2! Jean Wang can do it all! She is also the founder and CEO of Edited Pieces, a petite-friendly clothing brand inspired by classic and timeless designs. From wardrobe essentials and style tips to cute family memories, Jean shares it all with her 974K followers on Instagram!

#3 Brian McWilliams (@brianmcw)

Capturing the essence of Boston one picture at a time, Brian McWilliams showcases the tranquility of Boston through his breathtaking photographs. He captures the moment by finding the beauty in the ordinary things. Take a look at the city from his perspective, you won’t regret it!               

#4  Bret Clancy (@bretclancy)

Bret Clancy keeps his 39.8K followers up to date with anything and everything Boston! Whether it’s fun facts, current events, or activity recommendations, he is the expert. 

#5 Sarah Dussault (@sarahfit)

Fitness and nutrition coach at FASTer Way, Sarah Dussault, is a parenting, recipe, fitness, lifestyle, and travel blogger. On top of all that, she is a full-time mom to her 3 adorable children. Her Instagram documents daily routines, family moments, and workouts promoting positive mental and physical health habits! 

#6 Jordan Lund (@jordecor)

Looking for inspiration to take your home to the next level? Jordecor, Jordan Lund, is exactly the influencer for you. She has an eye for interior design and home decor, helping her 53.6K Instagram followers elevate their lifestyle!

#7 Claudiane Philippe (@cphilipp)

Do you have a taste for the finer things in life? Claudiane is a fashion, beauty, and lifestyle influencer, showcasing her luxurious endeavors and chic looks. She is known as the “queen of cocktails” by the 37.5K followers on her second page, @nailthecocktail.

#8  Kate Weiser (@bucketlistboston)

Former New Yorker turned Bostonian, Kate Weiser, creates captivating content through her vivid images and aesthetic videos. From must-visit restaurants to seasonal events and gatherings, Weiser can help fill your days with entertainment and guide you through the big city!

#9 John Romard (@bostonattitude)

John Romard shares his city adventures, giving his followers tips to get the authentic Boston experience since 2011. Explore this incredible city and create your own experiences with the help of this proud Bostonian!

#10 Chris Hogan (@chrishogan_15)

Are you a sports and exercise enthusiast looking for a fitness expert? Former NFL wide receiver and 2x Super Bowl Champion, Chris Hogan, is your guy! His page blends his passion for fitness with his love for family and fatherhood.

#11 Kevin Cooney (@kevincooneyy)

Host of the No Limits Podcast, entrepreneur, and CEO of Dangerously Caffeinated, Kevin Cooney has content for just about anyone! His 193K followers love his comedic nature, energetic personality, and of course, his relationship with his wife, Ashley DeMato! 

Need Influencer Marketing Services?

As you can see we’ve done our fair share of research when it comes to finding the best Boston influencers on social media. If you need a team of social media and influencer marketing experts to help your business succeed online then contact Today’s Business today to chat with our social media marketing experts!

The post The 11 Best Boston Influencers appeared first on Today's Business.

If you run an HVAC company, at some point you’re going to start thinking about marketing. You’re busy enough already, so the last thing you might want to have to deal with is social media, websites, or looking at data. Fortunately, you can still expand your business, including gaining more leads, and continue to get your name out there for potential future customers. A good marketing strategy doesn’t have to be something you dread doing or cost a lot of money; good marketing for your business means that you should have a return on your investment. There might even be things you can do starting right now that don’t require hiring a marketing agency. We think there are three, simple things you can do with your HVAC business today that will help you stay one step ahead of your competitors.

#1 Optimize Your Google Business Profile

Almost every brick-and-mortar or service area business can take advantage of Google Business Profiles. Formally called Google My Business, and sometimes just referred to as Google Maps, your Business Profile is an actual ‘profile’ that you can fill out on your own. This means you can control information, such as your opening and closing hours and business description, and put updated pictures of your work. We love Business Profiles for service area-based businesses because Google allows you to add the towns and neighborhoods you are willing to travel to in order to service.
But why bother since you have Yelp or Facebook? For some businesses, your Business Profile and number of reviews are just as important as a website or Facebook page. People will want to see regular reviews from others who have used your service, and this may play a role in their choice of which HVAC company to use. As a bonus, people can click a button to call you directly from your profile, so as long as you take the time to fill it out and follow the prompts from Google to finish filling out your missing details, you will be giving yourself a major advantage.

Ultimately, if you have one business and enough time to manage the profile yourself, setting up a Business Profile on your own is at the top of our list. But if you need help managing multiple profiles or navigating advanced listing features, working with a digital marketing agency like Today’s Business can save you time and money.

#2 Use an HVAC Customer Referral Program

There is a big chance you’re doing this already, but we’re here to tell you that you are on the right track. Referral Programs are so effective that if you feel that yours isn’t quite working, it might just be worth rethinking your messaging, offer, or reward. Referral Programs are especially beneficial when other people in your local area spread positive words about your business and make it that much better for all customers involved if you can include special offers. This way, everyone wins. You can use your social media, Google Business Profile posts, or website to promote referral rewards to bring in new customers while making the existing customers feel appreciated for having recommended you. Some ideas for referrals include:

• Entry into a drawing for a large prize
• Cash
• Free Services from your Business
• Discounts on services
• Gift Certificates for other local businesses

#3 Work with an HVAC Marketing Company

Of course, you may be avoiding this last step because it’s probably too expensive. But we’ve listed it as one of the top three things you can do because it can be the most effective. The important caveat is to use a reputable marketing agency that specializes in your industry niche. For example, Today’s Business specializes in several different types of marketing but works regularly with home improvement, roofing and side, kitchen and bath installers, waste management, and HVAC. Because HVAC companies are service area businesses and require expertise in local marketing strategies, bringing in the right marketing team can very quickly accelerate your growth and help you prepare for more customers. Oftentimes, people associate marketing with running ads, but many businesses focus solely on adding pages to their website, organic social media, and improving visibility through search.
The most important thing to remember about marketing though is that you are spending money to make more money. With our clients, we like to embark on a custom strategy that suits their specific needs and budget versus a one-size-fits-all package. Just like you, our goal for each business is always to improve the brand, keep costs down, and keep growing.

Need Digital Marketing Services for your HVAC company?

If you could use some support for your HVAC company, then you are definitely in the right place! Today’s Business has helped numerous home services companies boost their audience and grow qualified leads. Check out our HVAC page to see what services we offer and to get more information about how we can help you!

The post The Top 3 Ways to Get New Customers to Your HVAC Business appeared first on Today's Business.

At  Today’s Business, we are an influencer marketing agency with a primary focus on creating and managing influencer campaigns in the fashion, food, and health/wellness industries. Our specialized influencer marketing team excels in finding influencers across various geographic areas and industries. Our research has allowed us to discover the best influencers in different cities across the United States, and today, we bring you the best influencers in San Diego. Be sure to check out our list below and let us know if there is someone you would like to add! 

Best Food Influencers in San Diego

Mrs. Dee Penda (@mrsdeependa)

Mrs.Dee Penda is a dynamic food influencer with over 1 million followers on Instagram and TikTok. Her content is centered around home-cooked meals, but not your typical ones. Mrs.Dee Penda showcases dishes from various corners of the world, generously sharing her culinary expertise.

Darryl Gordon (@sandiegofoodiefan)

Darryl Gordon is on a mission to showcase San Diego’s best restaurants. He explores a variety of restaurants, including Mediterranean, Italian, and Mexican cuisine, making him the restaurant expert of the city. If you happen to be in San Diego, make sure to check out his Instagram page or simply head over to his website, where you’ll find restaurant rankings and much more.

Erica Shutty (@whatericacraves)

Erica explores all things delicious in southern California, particularly San Diego. Every day is a food adventure for Erica and her over 61k followers as they search for the best restaurants in the city. If you’re looking for eateries, Erica has you covered with the best dine-in spots in San Diego.

San Diego Foodies (@sdfoodies)

San Diego Foodies is a restaurant review page run by travel bloggers Chris and Ashley.  Here, you’ll find an active community that has a deep appreciation for quality food and experiences in San Diego. If this sounds like something you’re interested in, make sure to give them a follow.

Melski (@that_foodie_nurse_melski)

When Melski is not attending to her patients at the doctor’s office, she can be found exploring restaurants in San Diego. Her Instagram feed is filled with delicacies for breakfast, lunch, and dinner. Although she rarely posts cooking content, Melski shares she loves to cook as much as going out to try new restaurants.

Best Family Influencers in San Diego

Kelsia Gomez (@emiliavictoria01)

Kesia Gomez is a mother of two, sharing content on home decor, motherhood, lifestyle, and travel. Based in San Diego, she shares inspirations for family-friendly activities in the city. 

Hannah Westby (@hanwestby)

Hannah is a family influencer living in San Diego with two kids and her husband. Her content is centered around family living with a sprinkle of fashion. As a lover of interior design and floral prints, Hannah’s Instagram feed is filled with aesthetically pleasing photos and scenery. 

Carly Anderson (@lipglossandcrayons)

Carly is a former teacher who has made a transition to the digital world. As a mother, she tries to convey positive messages that will make a meaningful impact on anyone watching. Her most recent content revolves around training for a ½ marathon. Join Carly’s journey by following her on Instagram.

Aly Enwright (@aly.andco)

Aly is a Latina creator sharing everyday family moments and travel experiences. There’s no one as passionate about family adventures as Aly: she acquired a camper van to explore San Diego without limitations. If you’re as passionate as Aly about not missing out on the exciting opportunities San Diego offers, be sure to check out her page for the thrilling recounts of the adventures they’ve experienced so far. 

Rachel Pitzel (@xo.rachelpitzel)

Rachel is a family influencer with a lot on her plate. She shares everyday family content about life as a mother, travel, fashion, beauty, and wellness. As a mom who takes family entertainment and bonding very seriously, Halloween was the perfect time to get the family together. If you need inspiration on family activities this holiday season, Rachel has your back! 

Best Fashion Influencers in San Diego

Ting Ma (@tingmystyle)

Ting Ma is a fashion icon on Instagram, but to her longtime followers, she’s more than that. Ting’s Instagram page is a place where aging is embraced, and her community has learned to admire every wrinkled and gray hair. Fashion, fitness, and beauty are some of the topics you’ll find on her page. 

Erica Hoida (@fashionedchicstyling)

Do you have an eye for fashion? If so, this influencer is perfect for you. Erica is a fashion influencer who captures iconic photos of her everyday outfits. With a unique sense of style and talent to put pieces together, she offers inspiration for her 1.1 million followers. 

Suyapa Lucy Hernandez (@lucyswhims)

Keeping up with trends doesn’t need to break your pockets. Suyapa believes that to elevate your style, all you need is a combination of luxury items with affordable ones. If you are in need of some inspiration, Suyapa shows you how over on her Instagram.

Gina Ybarra (@huntforstyles)

Fashion enthusiast Gina can serve as your inspiration for any occasion. Living in San Diego, her outfits are tailored for the city’s warmer weather, yet they can be effortlessly adapted to suit any season. If you’re seeking ways to elevate your wardrobe, be sure to check Gina’s Instagram. 

Steph (@sassandsun)

Mom and style content creator Steph is the right influencer for you if you happen to be juggling a lot but don’t want to compromise style. With content such as “What I wore this week,” Steph encourages her followers to dress fashionably without trying too much. 

Best Wellness Influencers in San Diego

Nikki Blackketter (@nikkiblackketter)

Are you starting the gym and need some extra motivation? Nikki is the ideal influencer for gym-goers in the San Diego area. She’s dedicated to helping her followers stay on track with their fitness routine and maintain a healthy, balanced diet. 

Keary Cheney (@graceandsalt)

Keary is a mom of 3 and is currently expecting her fourth child. She shares tips on pregnancy and homebirths and is an advocate for holistic nutrition. On her Instagram, you will find content on family living and recipes. 

Hannah Miller Gonzalez (@hmillerfit)

Hannah is a “Gym Rat” (a gym rat is an exercise and fitness enthusiast who spends a lot of time at the gym). Not only is she a personal trainer, but she also shares her own fitness journey on social media for followers to follow along or recreate. With over 40k followers, her content is aimed at fitness enthusiasts, whether they are new to fitness or more advanced, to improve their lifting form. 

Arielle Berneman (@sweatinsd)

Arielle shares content about her daily fitness routine, which includes get-ready-with-me, her gym routine, and post-gym activities. She’s well known in the fitness community both in San Diego and New York, and she has gained tremendous popularity to the point where her guided fitness classes sell out quickly. 

Michelle Enriquez (@dietandfries) 

Michelle, a wife and dog mom living in San Diego shares easy-to-follow recipes that range from breakfast to desserts. Some of her most recent recipe posts include gluten-free nachos, protein chocolate muffins, and coconut pancakes. 

Best Blogger Influencers in San Diego

Solana Wenzel (@solandfam)

The Instagram handle says it all! Sol shares daily content on her family, everyday activities, and product reviews/recommendations. To keep her followers in the loop about happenings in San Diego, she shares activity ideas, which can be found on her Linktree. 

Giulia Grindle (@palmtreesandpellegrino) 

Are you a travel or fashion enthusiast? If you are, then Julia is the right influencer for you. On her Instagram, you will find travel tips and fashion insights, along with captivating images of tourist attractions in San Diego and around the world.

Chelsey (@chelseyexplores) 

Planning a stay in San Diego? Chelsey is here to help. She’s passionate about planning outdoor activities and itineraries for anyone in the San Diego area. As the holiday season approaches, she has prepared a list of her favorite San Diego Christmas activities, which you can find on her Instagram. 

Chris & Ashley (@chris.and.ashley)

Let Chris and Ashley guide you through San Diego’s most popular restaurants and travel destinations. With over 11k followers, they keep their audience engaged with weekly reel content, covering travel and restaurant-related topics and reviews of everyday services they enjoy from local entrepreneurs.

Courtney Delfino (@letravelstyle)

Courtney is a versatile content creator, primarily focusing on travel, fashion, and nearby activities in the San Diego area. She has a blog where she makes frequent publications related to her Instagram content. If you enjoy her content, be sure to stay connected by checking out her blog posts here.

Looking for Influencer Marketing Services?

Building the right influencer partnerships is easier said than done. It takes a lot of time to identify influencers, research whether they’re a fit for your brand, reach out, strategize on post-ideation, negotiate a deal, and coordinate everything. If you need an expert influencer marketing team who can do this at scale contact Today’s Business today to chat with our influencer marketing experts!

The post The 25 Best Influencers in San Diego appeared first on Today's Business.

Today’s Business is an influencer marketing agency that specializes in managing influencer campaigns for the fashion, food, and health/wellness industries. Our team of influencer research specialists is constantly scouring the internet, looking for the top influencers across multiple geographic areas and industries. Through our research, we’ve identified the following influencers as the best in the Orlando area. Check out our list and let us know if you think there is someone we are missing!

Who are the best Orlando Influencers?

#1 Jesslyn Hernandez (@orlandofoodiegirl) 

​​Embark on an Orlando food adventure with Jessly Hernandez, popularly known as Orlando Foodie Girl, on Instagram. With a dedicated following of over 45K, she’s your go-to guide for exploring the diverse gastronomic delights of Orlando. Whether you’re craving something sweet, sour, big, or small, Jesslyn has it all covered for you.

#2 Adriana Redding (@bibbidibobbidi_broke)

Adriana is your go-to person for all things amusement park-related in Orlando. A devoted fan of Disney and Harry Potter, Adriana is committed to keeping her followers in the loop about all the exciting happenings in the city.

#3 Deana Romano (@deanastyle)

Searching for family-friendly activities in Orlando? Deana has you covered! From exploring the city’s culinary delights and theme park adventures to discovering the latest fashion trends and travel hotspots, Deana enjoys exploring all that the city has to offer and wants to take you along.   

#4 Camila Colon (@camilaainc) 

Camila has a long-standing presence in the digital realm, sharing her daily life with an impressive following of over 535k. She provides valuable insights into fashion and beauty and, more recently, has focused on sharing her experience as a first-time mother. 

#5 Michael Haffner (@justpotus )

Michael commits to showcasing prime destinations in Orlando, Tampa, and Beyond. Boasting a TikTok following of over 26k, Michael delves into the world of food year-round, revealing top food pairings you won’t want to miss. 

#6 kyla Sanae (@theorlandoqueen)

Meet Kyla, aptly crowned as the queen of Orlando due to her passion for uncovering the city’s finest dining spots and engaging activities. For all your outing needs, visit Kyla’s Instagram or TikTok, where you’ll discover exciting things to do in Orlando, regardless of the occasion.       

#7 Cina Fuller (@lifewithcina) 

Cina, a digital content creator based in Orlando, offers a diverse range of content across her social media platforms. From lifestyle and motherhood to fashion and hairstyles, she shares insights into various aspects of her life. Her content predominantly centers around her family’s dynamics and her experiences as a mother to three children.

#8 Christina Petsos (@somehowimnotfat)

Christina, a photographer and food writer at www.visitorlando.com, curates a captivating Instagram page brimming with restaurant reviews and stunning food photography. Don’t miss her special Halloween Horror Nights food guide, where she rates this season’s Halloween-themed menu additions at Universal Orlando Resort. Be sure to give it a look! 

#9 Maria Garzon (@foodie.girly)  

Maria Garzon, a resident of Orlando, is on a quest for the city’s most thrilling adventures. From trips to the zoo, roller skating, and kayaking, she shares these exhilarating experiences with her followers on both  Instagram and TikTok. Additionally, Maria frequently posts restaurant reviews and content related to cooking and lifestyle. 

#10 Amanda Wrate (@amandainorlando)

Are you searching for an influencer who invites you to join thrilling adventures? Look no further; Amanda is your guide. Amanda shares her experience with theme parks, food, fashion, and travel. Don’t miss the opportunity to explore her page and stay updated on current happenings in Orlando.                                                 

Looking for Influencer Marketing Services?

Not only are we able to find the best influencers online, but we know how to collaborate with them as well! Today’s Business started doing social media and influencer marketing way back in 2011. Some say we are pioneers in the space. If you are a brand or local business that is trying to grow your business with the support of influencers, then contact Today’s Business today to chat with our influencer marketing experts!

The post The 10 Best Orlando Influencers appeared first on Today's Business.